About Us

BurntToast® Marketing was established in 2007 and specialises in consumer behaviour. We use our insights to build actionable strategies that drive your brand and that assist you to engage with your customers.

BurntToast® is a strategic marketing firm. This means that we are lateral thinkers who use long-term vision when helping you either grow or re-energise your business.

Our core specialty is marketing planning, which is based on our ability to interpret research and to draw-out what our sector calls “insights” - opportunities and challenges that may otherwise have been missed. We turn these insights into strategies (that is, easy to follow actions) that you can implement in your business, either by yourself or with the ongoing support of BurntToast®.

Our work is specifically tailored for small business owners and managers, so we use a variety of techniques that are designed to fit at different stages of planning or growth. Core service products include:

• marketing workshops 
• marketing support
• customer research
• online business planning

NB: If you are researching potential partners and would like to keep this information with you, please download our print-friendly Company Profile.

Behind the scenes… About our Director, Wendy Ackland

 B.Mtkg, MAICD, AFAMI CPM

	Wendy Ackland is a qualified marketer with more than 12 years experience in her profession. With a core focus on strategy and consumer behaviour, her specialty is interpreting research, industry information and other raw data to build actionable business strategies for her clients.   In 2007, Wendy identified a need for professional marketing services in North Queensland and by October that year, had established BurntToast® Marketing - a research and strategy-driven firm that caters for companies across many different sectors. Having run the business successfully for four years, Wendy has first-hand knowledge of the day-to-day challenges you face, and brings a practical approach to mapping out your marketing goals.
	Wendy is a Certified Practicing Marketer with the Australian Marketing Institute and acts as Regional Councillor (non-voting) on the QLD State Council for the North Queensland area. She has a Degree in Business Management (Marketing) which she obtained at UniSA, is a lecturer at James Cook University, and is a member of the Australian Institute of Company Directors.
	With a passion for research and business development, Wendy can cover issues such as:
	building the company brand researching trends and competitors  uncovering new product opportunities identifying and actioning market entry strategies clarifying your target market (and what customers expect from you) structuring your pricing strategy around specific business goals using analytics to research and understand your customers establishing  and implementing market segmentation using online tools and other forms of data-driven marketing
	For more information on her skills - or to follow Wendy's posts on Twitter - you may like to view the following links:
	twitter.com/wendyackland    linkedin.com/in/wendyackland