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Retailers must respond to "showrooming" 25-Jan-2012
NEW YORK: Retailers in a variety of categories face an increasing need to respond to "showrooming", ..
Don't Think Different, Think About Different Things 13-Jan-2012
by Art Markman This post is about innovation. But before we get started, imagine the produce..
Facebook's newest frontier: inside the car 13-Jan-2012
SAN FRANCISCO (Reuters) - At restaurants, at movies and at the office, checking Facebook has become ..
How to Write Taglines That Double Sales 04-Jan-2012
Two Customer Types Taglines for products and brands are everywhere, but often they don&rsqu..
Why Marketer Love for QR Codes Is Not Shared by Consumers 04-Jan-2012
Quick-response codes are everywhere these days, even the soccer field. This fall, a squad of London ..
When Moms Shop, They're Highly Digitized - and Not Just for Pencils and Wipes 30-Dec-2011
Busy Mothers Play to Win, Using New Technology to the Hilt, Buying School Supplies or a Family C..
BlendTec shows how to measure the effects of a social marketing strategy 23-Dec-2011
The blender manufacturer uses coupon codes and analytics to track shoppers. Social media (ht..
Outsourcing Social Media: Should Your Small Business Do It? 22-Dec-2011
By Fred Schebesta Is it a good idea to get a third party to build my Facebook/Twitter presence?..
