Email Marketing

As part of our service, we specialise in creating email campaigns that are based on specific and measurable business goals. Used correctly, email can enhance and drive your overall business strategy and become a valuable source of research regarding your customers.

What is Email Marketing?

This is a question that we're commonly asked. So to help you understand the medium, here's some useful definitions to consider:

	electronic marketing: "The use of web-based applications and services to select and segment customers, develop and execute marketing campaigns, and distribute leads to sales channels".		email marketing: "… a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience".
	Source:  Australian Communications and Media Authority (ACMA)		Source: Wikipedia

So essentially, “email marketing” means using email as a business tool to:

• enhance customer relationships
• encourage customer loyalty and repeat business
• acquire new customers
• convince existing customers to purchase something – either now or later
• promote other companies who are strategic partners of the sender (affiliate marketing)
• invite support by way of sponsorship and donations
• raise awareness of community issues

The importance of having a strategy

		However, there is a catch. You cannot use email in isolation and expect big results. Email is a tactic that should be used as part of an overall marketing strategy. If you'd like to know more about what email marketing can do for you, download our Email Marketing Services Guide or contact us for a customised quote.  And while you're here, feel free to browse the gallery for samples of our work.