Customer Research

Designed to help you uncover opportunities for growth. Using tools such as video diaries, online surveys, customer interviews and focus groups, we'll look at what your customers really want from your business, then turn this into plans that you can use to help you grow.

This page is under construction. Please contact us to enquire about Customer Research Services.

Retailers must respond to "showrooming" 25-Jan-2012

NEW YORK: Retailers in a variety of categories face an increasing need to respond to "showrooming", ..

Don't Think Different, Think About Different Things 13-Jan-2012

by Art Markman This post is about innovation. But before we get started, imagine the produce..

Facebook's newest frontier: inside the car 13-Jan-2012

SAN FRANCISCO (Reuters) - At restaurants, at movies and at the office, checking Facebook has become ..

How to Write Taglines That Double Sales 04-Jan-2012

Two Customer Types Taglines for products and brands are everywhere, but often they don&rsqu..

Why Marketer Love for QR Codes Is Not Shared by Consumers 04-Jan-2012

Quick-response codes are everywhere these days, even the soccer field. This fall, a squad of London ..

When Moms Shop, They're Highly Digitized - and Not Just for Pencils and Wipes 30-Dec-2011

Busy Mothers Play to Win, Using New Technology to the Hilt, Buying School Supplies or a Family C..

BlendTec shows how to measure the effects of a social marketing strategy 23-Dec-2011

The blender manufacturer uses coupon codes and analytics to track shoppers. Social media (ht..

Outsourcing Social Media: Should Your Small Business Do It? 22-Dec-2011

By Fred Schebesta Is it a good idea to get a third party to build my Facebook/Twitter presence?..