| |
In-house marketing workshops are designed to clarify your goals and
uncover opportunities for your business. The result is a Marketing Action Plan that you can easily implement, with or without ongoing
support.
Workshop Includes:
- Full-day workshop facilitated by a qualified marketing strategist (conducted offsite to minimise distractions).
- Detailed workshop agenda (circulated in advance) that ensures the session covers marketing questions relevant to the needs of your business.
- Audio recording of the workshop as a record of the day's discussions.
- Written summary report providing actions and due dates for all items discussed (report is drawn from existing internal knowledge as discussed on the day - does not incorporate additional research). This report is your Marketing Action Plan for the next 12 months.
Recommended For:
- Clarifying brand values and brand positioning.
- Defining target markets and drawing-out their likely wants and needs.
- Reviewing internal strengths and weaknesses across marketing, human resources and operations.
- Identifying opportunities and threats to your business (drawn from existing internal knowledge).
- Reviewing your product or service mix and intended pricing strategy.
- Defining core marketing goals and objectives.
- Defining marketing metrics and key performance indicators.
- Reviewing the effectiveness of distribution channels.
- Reviewing the effectiveness of communication strategies.
Ideal For:
- New clients - all new clients are encouraged to commence with a workshop as the depth of knowledge shared enables us to understand the needs of your business. Over time, this ensures that you receive our best possible advice.
- Existing clients - recommended when undertaking a strategic review of the business, or when reviewing the positioning of your brand.
|
|
|
|
